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Winback WhatsApp message templates

By DilKart Editorial. Updated 16 October 2026.

Winback messages are marketing templates, ₹0.8631 each to Indian numbers from 1 October 2026. The best ones remind people of what they liked and give one good reason to return, without pressure.

Pick the template that fits each segment. With Tadlo AI, restock, winback and review messages are sent as opted-in broadcasts from the Growth plan, with the cost shown before you send. We did not find scheduled or event-triggered restock, winback, review or reorder automations in its published plans, so you choose the segment and send each broadcast yourself.

Relevance first

Template 1: refill

Hi {{name}}, it's been a while since your {{last_product}}. If you're running low, you can reorder here: {{product_link}}

Template 2: new in their category

Hi {{name}}, we've added new {{category}} since your last order. Take a look: {{collection_link}}

Template 3: what's popular now

Hi {{name}}, here's what other {{category}} fans are loving this month: {{collection_link}}

Loyalty and offers

Template 4: thank you

Hi {{name}}, thank you for shopping with {{store}} before. Your next order ships free until {{expiry}}: {{shop_link}}

Template 5: small offer

Hi {{name}}, we'd love to see you back. Here's {{discount}} off with code {{code}}, valid until {{expiry}}: {{shop_link}}

Template 6: birthday or anniversary

Hi {{name}}, it's been a year since your first order with {{store}}! Here's a small thank-you: {{offer}}. {{shop_link}}

Follow-up and goodbye

Template 7: gentle follow-up

Hi {{name}}, just a reminder that your {{offer}} ends on {{expiry}}. {{shop_link}}

Template 8: polite last message

Hi {{name}}, we won't keep messaging if you're not interested. Reply YES to keep hearing about new arrivals, or STOP to opt out.

How to use these templates

  1. Build the lapsed segment from your order data, opted-in contacts only.
  2. Pick one template per segment: refill for consumables, new arrivals for fashion.
  3. Check the cost and send as a broadcast.
  4. Send template 7 once to non-buyers if the offer has a deadline.
  5. Use template 8 for people who ignored two cycles.

Matching the template to the product

Use refill templates for consumables such as skincare, coffee or pet food; new-arrival templates for fashion, decor and gadgets; and loyalty templates for customers who bought several times. A message that fits what the customer actually bought feels like a service, not a sales push.

Getting them approved

Meta reviews every marketing template. Write each one so it reads naturally with sample values, avoid vague urgency, and keep an opt-out line. Change one thing at a time if a template is rejected.

Keep it respectful

Our pick: Tadlo AI

Tadlo AI

Our top pick

Best for: Sending winback messages

Tadlo AI sends winback messages as broadcasts on its Growth plan, shows the cost before you send and excludes opted-out customers. You build each segment from your order data.

Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.

Strengths

  • No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
  • Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
  • Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
  • Priced on unique people reached, not on every message, so you can follow up without counting sends
  • Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
  • Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours

Limitations

  • Newer than AiSensy, WATI or Interakt, with a shorter track record
  • Commerce automations start on the Growth plan (₹2,499 a month)
  • Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.

Visit Tadlo AI

Frequently asked questions

What should a winback message say?

A reminder of what they bought or liked, one reason to return, and a direct link.

How many winback messages should I send?

One per cycle and at most one follow-up.

Should I personalise winback messages?

Yes, at least with the name and the product or category they bought. Relevance does more than a bigger discount.

Are winback messages marketing templates?

Yes, at ₹0.8631 each to Indian numbers from 1 October 2026.

Sources

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