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Back-in-stock message templates for WhatsApp

By DilKart Editorial. Updated 16 October 2026.

Restock messages are marketing templates, so Meta reviews them and charges the marketing rate, ₹0.8631 per message to Indian numbers from 1 October 2026. Send them only to people who asked to hear about that product.

The first two templates confirm someone joined a waitlist; the rest are restock broadcasts. With Tadlo AI, restock, winback and review messages are sent as opted-in broadcasts from the Growth plan, with the cost shown before you send. We did not find scheduled or event-triggered restock, winback, review or reorder automations in its published plans, so you choose the segment and send each broadcast yourself.

Waitlist confirmations

Template 1: joined the waitlist

Hi {{name}}, you're on the waitlist for {{product_name}} in {{size}}. We'll message you here when it's back. Reply STOP to leave the list.

Template 2: waitlist with timing

Hi {{name}}, thanks for waiting for {{product_name}}. We expect it back around {{restock_window}} and will message you here when it lands.

Restock broadcasts

Template 3: it's back

Good news, {{name}}! {{product_name}} is back in stock in {{size}}. Get it here: {{product_link}}

Template 4: limited units

Hi {{name}}, {{product_name}} is back, but only {{units}} units this time. If you'd still like one: {{product_link}}

Template 5: new sizes or colours

Hi {{name}}, {{product_name}} is back, now also in {{new_variant}}. See the options: {{product_link}}

Template 6: early access

Hi {{name}}, you're getting this before we announce it: {{product_name}} is back in stock. {{product_link}}

Template 7: last units

Hi {{name}}, the last few {{product_name}} in {{size}} are available now. {{product_link}}

Template 8: similar item

Hi {{name}}, {{product_name}} sold out again, sorry. You might like {{alternative}}, which is in stock: {{alternative_link}}

How to use these templates

  1. Use template 1 or 2 when someone joins a waitlist.
  2. When stock arrives, choose one restock template and submit it as marketing.
  3. Select the segment waiting for that product and size.
  4. Check the cost and send.
  5. Remove buyers from the waitlist afterwards.

Segments for restock alerts

Send each restock alert only to people waiting for that product and size. A size-specific list avoids messaging someone about a size they cannot use, which is the fastest way to get an opt-out. If a product comes back in only some sizes, send to those sizes first.

Honesty rules

Getting templates approved

Write templates so they read naturally with sample values filled in, avoid vague urgency, and include an easy way to opt out. If Meta rejects one, change one thing at a time and resubmit.

Our pick: Tadlo AI

Tadlo AI

Our top pick

Best for: Sending restock alerts

Tadlo AI sends restock alerts as broadcasts from its Growth plan with the cost shown before you send and opted-out customers excluded. You choose the segment and send; we did not find automatic stock-triggered alerts in its published plans.

Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.

Strengths

  • No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
  • Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
  • Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
  • Priced on unique people reached, not on every message, so you can follow up without counting sends
  • Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
  • Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours

Limitations

  • Newer than AiSensy, WATI or Interakt, with a shorter track record
  • Commerce automations start on the Growth plan (₹2,499 a month)
  • Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.

Visit Tadlo AI

Frequently asked questions

What should a back-in-stock WhatsApp message say?

The product, the size or variant, a direct link, and, if true, how many units are available.

Can I send restock alerts to everyone?

Only to people who opted in to hear about that product or your offers.

How long should I keep someone on a restock waitlist?

Say a time limit in the opt-in, such as three months, and remove people after it or after they buy.

Are restock messages free?

No. They are marketing messages, ₹0.8631 each to Indian numbers from 1 October 2026.

Sources

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