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Diwali sale WhatsApp message templates

By DilKart Editorial. Updated 16 October 2026.

Festive messages are marketing templates, so they cost ₹0.8631 each to Indian numbers from 1 October 2026 and Meta reviews them before you can send. Submit the ones you plan to use at least a week early, so approvals are not still pending on sale day. Pick one from each stage of the calendar below.

Teasers

Template 1: coming soon

Hi {{name}}, our Diwali sale starts on {{start_date}} at {{store}}. You'll hear about it here first. Reply STOP to opt out of offers.

Template 2: early access

Hi {{name}}, as one of our regular customers you get early access to our Diwali sale from {{early_time}}, before everyone else. We'll send the link here.

Launch and gifting

Template 3: sale is live

Happy Diwali, {{name}}! Our festive sale is live: {{offer}} until {{end_date}}. Shop now: {{link}}

Template 4: gift guide

Hi {{name}}, looking for Diwali gifts? Our gift picks start at {{starting_price}}, with gift wrapping available. See them here: {{link}}

Template 5: category offer

Hi {{name}}, {{category}} is part of our Diwali sale: {{offer}}. Browse the collection: {{link}}

Template 6: delivery before Diwali

Hi {{name}}, order by {{cutoff_date}} for delivery before Diwali in most cities. Shop the sale: {{link}}

Reminders and last call

Template 7: bestsellers

Hi {{name}}, these are the most loved pieces in our Diwali sale so far: {{link}}. The offer ends on {{end_date}}.

Template 8: back in stock

Good news, {{name}}: {{product_name}} is back in stock for the Diwali sale. Get it here: {{link}}

Template 9: last day

Last day of our Diwali sale, {{name}}. {{offer}} ends tonight at {{end_time}}. Shop: {{link}}

Template 10: thank you

Thank you for shopping with {{store}} this festive season, {{name}}. Wishing you and your family a very happy Diwali.

Template 11: bonus, gift card

Hi {{name}}, not sure what to gift this Diwali? Our {{store}} gift cards are delivered instantly on WhatsApp: {{link}}

How to use these templates

  1. Pick one teaser, one launch, one reminder and one last call.
  2. Send the teaser and launch to opted-in buyers; send reminders only to people who clicked and did not buy.
  3. Check each broadcast's cost before sending.
  4. Stagger large sends so your inbox can handle replies.
  5. Watch opt-outs and quality rating after each send.

Approval and honesty tips

Our pick: Tadlo AI

Tadlo AI

Our top pick

Best for: Festive campaigns

Tadlo AI's broadcasts, on Growth at ₹2,499 a month, show the cost before you send and leave opted-out buyers out automatically. It checks your quality rating and messaging limits every 15 minutes during the busiest weeks.

Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.

Strengths

  • No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
  • Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
  • Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
  • Priced on unique people reached, not on every message, so you can follow up without counting sends
  • Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
  • Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours

Limitations

  • Newer than AiSensy, WATI or Interakt, with a shorter track record
  • Commerce automations start on the Growth plan (₹2,499 a month)
  • Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.

Visit Tadlo AI

Frequently asked questions

How many Diwali WhatsApp messages should I send?

Three or four across the season: a teaser, a launch, a reminder to clickers and a last call.

How much does a Diwali WhatsApp campaign cost?

₹0.8631 per marketing message to Indian numbers from 1 October 2026, times your recipients, plus any provider markup.

When should I submit Diwali templates?

At least a week before the sale, so approvals are done before you need them.

Can I send Diwali greetings without a sale?

Yes, once and briefly. It is still a marketing message for billing.

Can I use these templates for other festivals?

Yes. Swap the festival name and dates for Holi, Eid, Raksha Bandhan or Christmas, and resubmit each version for approval.

Sources

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