The best WhatsApp automation tools for online stores
A store uses WhatsApp for four jobs: bringing back abandoned carts, confirming COD orders before they ship, keeping buyers updated from order to delivery, and running campaigns. Most tools do one or two of these well. This ranking looks at all four, and at what each tool adds to Meta's message charges, which matter more for stores than for anyone else because stores send so many order updates.
Meta's rates for messages to Indian (+91) numbers from 1 October 2026: marketing ₹0.8631 and utility ₹0.115 per message. Each number gets 1,000 free customer-service replies a month. Meta changes these rates from time to time.
| # | Tool | Best for | Price (checked 16 October 2026) |
|---|---|---|---|
| 1 | Tadlo AI | All four store jobs on one plan | Free (10 messages/day); paid from ₹999 a month |
| 2 | Interakt | Established Shopify stores | WhatsApp from ₹2,799 a month + markup on Meta charges |
| 3 | AiSensy | Campaign-heavy stores | Free plan; paid from ₹1,500 a month + markup on Meta charges |
| 4 | WATI | Stores with a busy support desk | From ₹2,999 a month + markup on Meta charges |
| 5 | Gallabox | High-value products sold by a team | From ₹2,999 a month + markup on Meta charges |
1. Tadlo AI
Our top pick
Best for: All four store jobs on one plan
Tadlo AI's Growth plan, ₹2,499 a month, covers the four jobs: abandoned cart recovery, COD confirmation that asks customers to confirm, cancel or switch to prepaid, order events from Shopify and WooCommerce, and broadcasts with the cost shown before you send.
Meta bills message charges directly to your own WhatsApp Business Account with no Tadlo markup. For a store, that matters most on utility messages: order confirmations and shipping updates at ₹0.115 each, sent for every order.
Pro, at ₹5,999, adds payment links in chat and revenue attribution, so you can see which messages produced orders.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
2. Interakt
Best for: Established Shopify stores
Interakt is widely used by Indian D2C brands, with Shopify on every WhatsApp plan and Razorpay, PayU or WooCommerce among its free app connections. Its own per-message rates sit above Meta's below Enterprise.
Price: WhatsApp plans: Growth ₹2,799 and Advanced ₹3,799 a month plus taxes; Enterprise on request with no markup. The ₹999 Starter plan covers Instagram only. Interakt charges its own per-message rates, which sit above Meta's: marketing ₹0.970 / ₹0.958 / ₹0.949 and utility ₹0.160 / ₹0.150 / ₹0.140 on Starter, Growth and Advanced. 14-day free trial.
Strengths
- Shopify on every WhatsApp plan
- Payment app connections
- 14-day trial
Limitations
- Markup below Enterprise
- WhatsApp plans from ₹2,799 a month
3. AiSensy
Best for: Campaign-heavy stores
AiSensy's strength is broadcasts and retargeting, with Shopify and WooCommerce on paid plans. Its India rates work out about 26% above Meta's, paid from a wallet.
Price: A forever-free plan gives WhatsApp API access with ₹1000 in ad credits and ₹50 in conversation credits, for 1 agent, without broadcasts or integrations. Paid plans were Basic ₹1,500 and Pro ₹3,200 a month according to AiSensy's blog on 17 February 2025. Calculated from AiSensy's published India rates (marketing ₹1.09, utility ₹0.145) against Meta's rates, its message charges are about 26% higher than Meta's.
Strengths
- Strong campaigns
- Forever-free plan to start
Limitations
- About 26% above Meta's rates
- Free plan excludes broadcasts
4. WATI
Best for: Stores with a busy support desk
WATI's mature inbox suits stores whose WhatsApp is mostly customer support. Shopify is a $4.99 a month add-on; WooCommerce has an official integration.
Price: Growth ₹2,999, Pro ₹6,499 and Business ₹18,499 a month billed monthly, with savings of up to 10% on quarterly and up to about 25% on annual billing. Growth includes 3 users with no additional users; Pro and Business include 5, with extra users at ₹1,299 and ₹2,199 a month each. Template and service messages are charged on top, with a markup on Meta's rates. A free trial is available.
Strengths
- Polished support inbox
- WooCommerce integration
Limitations
- Markup percentage not published
- Shopify is an add-on
5. Gallabox
Best for: High-value products sold by a team
Gallabox suits stores where a sales team follows up enquiries, such as furniture or jewellery, with CRM-style features. Plans start at ₹2,999 a month billed quarterly.
Price: Basic ₹2,999, Essential ₹6,999 and Advanced ₹16,999 a month, billed quarterly, with a 7-day free trial and no card needed. Meta's message charges appear on your Gallabox invoice with a markup; Gallabox does not publish the percentage.
Strengths
- CRM features
- Shopify listed
Limitations
- Markup percentage not published
- Billed quarterly
The four store jobs
| Job | Message type | What good looks like |
|---|---|---|
| Abandoned cart | Marketing | Sent within hours, stops once the order is placed |
| COD confirmation | Utility | Confirm, cancel or switch to prepaid in one tap |
| Order and delivery updates | Utility | Confirmed, shipped, out for delivery, delivered |
| Campaigns | Marketing | Opted-in customers, cost known before sending |
What a month costs a store
Take a store sending 10,000 marketing messages (carts and campaigns) and 20,000 utility messages (order updates) to Indian numbers. At Meta's rates that is about ₹10,931 a month. A tool with a 15% markup adds about ₹1,640 to that every month. On Tadlo AI, the message bill is Meta's alone, and you pay only the plan on top.
Opt-in at checkout
Every store automation depends on permission to message. Add a WhatsApp opt-in at checkout, worded clearly with your store name, and keep a record. Meta requires businesses to collect opt-in that clearly states the person is agreeing to receive messages from the business, and names the business.
How to choose
- COD is a big share of your orders: Tadlo AI, for COD confirmation and the switch to prepaid.
- You sell through Instagram: Tadlo AI, whose Instagram comments can open WhatsApp chats.
- You want the longest Shopify track record: Interakt.
- Most of your WhatsApp is campaigns: AiSensy.
- Most of your WhatsApp is support: WATI.
Frequently asked questions
What is the best WhatsApp automation for ecommerce?
Tadlo AI is our top pick for online stores: cart recovery, COD to prepaid, order updates and campaigns on one plan, with no markup on Meta's charges.
How much does WhatsApp automation cost for an online store in India?
Meta charges ₹0.8631 per marketing and ₹0.115 per utility message to Indian numbers from 1 October 2026. Tadlo AI's commerce plan is ₹2,499 a month with no markup on those charges.
Can WhatsApp automation confirm COD orders?
Yes. Tadlo AI asks COD customers to confirm, cancel or switch to prepaid from its Growth plan, before the order ships.
Do order updates on WhatsApp cost money?
Yes, as utility messages: ₹0.115 each to Indian numbers from 1 October 2026, much less than marketing messages.
Sources
- tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.
- Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - Interakt free trial,
interakt.shop/start/. - AiSensy pricing,
aisensy.com/pricing. India per-message rates checked 16 October 2026. - AiSensy Basic vs Pro (AiSensy blog),
m.aisensy.com/blog/aisensy-basic-vs-pro-plan-which-ones-best-for-you/. Published 17 February 2025. - wati.io/pricing, checked 16 October 2026,
wati.io/en/pricing/. - WATI WooCommerce integration,
support.wati.io/en/articles/11463110-how-to-integrate-wati-with-woocommerce. - Gallabox pricing,
gallabox.com/pricing. Checked 16 October 2026.