WhatsApp and Instagram automation for jewellery brands
Jewellery is a trust sale. Buyers want to see the piece move in light, ask about purity and certification, check return terms and often negotiate before paying. Orders are high-value, so a refused COD parcel costs more than in most categories.
Automation in jewellery is less about volume and more about speed and reassurance: answer the first question instantly, then get a person into the conversation for the rest.
| # | Tool | Best for | Price (checked 16 October 2026) |
|---|---|---|---|
| 1 | Tadlo AI | Jewellery brands that sell on Instagram and confirm on WhatsApp | Instagram: free, paid from ₹249 / $5; WhatsApp: free (10 messages/day), paid from ₹999 |
| 2 | Gallabox | Sales teams closing high-ticket orders | From ₹2,999 a month + markup on Meta charges |
| 3 | Interakt | Shopify jewellery stores | WhatsApp from ₹2,799 a month + markup on Meta charges |
| 4 | WATI | Brands with a dedicated support desk | From ₹2,999 a month + markup on Meta charges |
| 5 | ManyChat | Guided product finders | Free (25 active contacts); paid from $17 a month ($14 billed annually) |
1. Tadlo AI
Our top pick
Best for: Jewellery brands that sell on Instagram and confirm on WhatsApp
On Instagram, Tadlo AI answers "price?" with a carousel of the pieces in the reel, and can ask for an email inside the DM for buyers who want the catalogue. A comment can open a WhatsApp chat when you have paid plans on both products, which is where jewellery buyers ask for videos and certificates.
On WhatsApp, the Growth plan confirms COD orders before dispatch, important when a single refused parcel is expensive, and Pro at ₹5,999 adds payment links in chat, so a buyer who is ready can pay in the conversation instead of at the door.
Price: Instagram: Free forever plan with no card needed. Paid plans start at ₹249 a month in India or $5 a month elsewhere. Every plan, including Free, has unlimited automations and unlimited DMs (no monthly DM quota and no per-contact charge; sends are paced within Instagram's limits). WhatsApp: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- Unlimited DMs and automations on every plan, including Free, so a viral reel never raises your bill
- Email capture, comment-to-product carousels and a link-in-bio page in the same tool
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
Limitations
- Facebook comment-to-DM and Messenger keyword replies are still being added
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
2. Gallabox
Best for: Sales teams closing high-ticket orders
Gallabox gives a sales team CRM-style tools inside WhatsApp, a good fit for jewellery brands where a person handles every serious enquiry. Plans start at ₹2,999 a month billed quarterly.
Price: Basic ₹2,999, Essential ₹6,999 and Advanced ₹16,999 a month, billed quarterly, with a 7-day free trial and no card needed. Meta's message charges appear on your Gallabox invoice with a markup; Gallabox does not publish the percentage.
Strengths
- CRM features for sales reps
- Shopify listed
Limitations
- Markup percentage not published
- Billed quarterly
3. Interakt
Best for: Shopify jewellery stores
Interakt combines Shopify on every WhatsApp plan with Razorpay or PayU as free app connections, useful for sending payment links.
Price: WhatsApp plans: Growth ₹2,799 and Advanced ₹3,799 a month plus taxes; Enterprise on request with no markup. The ₹999 Starter plan covers Instagram only. Interakt charges its own per-message rates, which sit above Meta's: marketing ₹0.970 / ₹0.958 / ₹0.949 and utility ₹0.160 / ₹0.150 / ₹0.140 on Starter, Growth and Advanced. 14-day free trial.
Strengths
- Payment app connections
- Shopify on every WhatsApp plan
Limitations
- Markup below Enterprise
4. WATI
Best for: Brands with a dedicated support desk
WATI's mature inbox suits jewellery brands with a team answering detailed questions about purity, sizing and returns.
Price: Growth ₹2,999, Pro ₹6,499 and Business ₹18,499 a month billed monthly, with savings of up to 10% on quarterly and up to about 25% on annual billing. Growth includes 3 users with no additional users; Pro and Business include 5, with extra users at ₹1,299 and ₹2,199 a month each. Template and service messages are charged on top, with a markup on Meta's rates. A free trial is available.
Strengths
- Mature support inbox
- WooCommerce integration
Limitations
- Markup percentage not published
- Shopify is an add-on
5. ManyChat
Best for: Guided product finders
ManyChat can build a guided flow, such as an occasion and budget finder, across channels. It bills by active contacts.
Price: ManyChat bills by active contacts. Free: 25 active contacts, any 2 channels, up to 4 active automations, 1 user and ManyChat branding. Essential: $17 a month ($14 billed annually), 250 active contacts, any 2 channels, unlimited custom automations, 2 users, no branding. Pro: $39 a month ($29 billed annually), 2,500 active contacts, any 3 channels, broadcasts and AI included, 3 users. Business: $99 a month ($69 billed annually), 7,500 active contacts, unlimited channels, 5 users, shared team inbox. Advanced: $199 a month ($139 billed annually), 25,000 active contacts, 10 users. Paid plans charge per active contact beyond those included. Essential and Pro have a 14-day free trial.
Strengths
- Deep flows
- Many channels
Limitations
- Billed by active contacts
- Free plan covers 25 active contacts
The jewellery playbook
| Moment | Channel | Automation |
|---|---|---|
| "Price?" on a reel | Carousel of the pieces, with price and a link | |
| "Is it real gold?" or "certified?" | Short answer plus an invitation to WhatsApp for documents | |
| Video request | Routed to a person who sends a live video | |
| High-value COD order | Confirmation before dispatch, with prepaid option | |
| Ready to pay | Payment link in chat (Tadlo Pro) | |
| Delivered | Delivery confirmation and care instructions |
Trust before payment
- Answer purity, certification and return questions in the first reply, briefly and accurately.
- Offer a live video on WhatsApp for serious buyers; it does more than any photo.
- Show the full price including any making charges, so there are no surprises at checkout.
- Have a named person take over serious conversations; jewellery buyers want to know who they are dealing with.
High-value COD
A refused jewellery parcel ties up expensive stock and costs insured shipping both ways. Confirm every COD order on WhatsApp before dispatch, show the order value and address, and offer a payment link for buyers who prefer to pay now. Hold unconfirmed high-value orders until you hear back, according to your policy.
Festive and wedding seasons
Demand peaks around festivals and weddings. Prepare carousels for gifting and bridal collections, and broadcast only to buyers who opted in, with a clear offer and an easy way to ask a question.
Frequently asked questions
What is the best automation tool for a jewellery brand?
Tadlo AI is our top pick: Instagram product carousels, WhatsApp COD confirmation, and payment links in chat on its Pro plan.
How do jewellery brands handle video enquiries on WhatsApp?
Route video requests to a person who sends a short live video from the store or studio. Automation should hand off quickly, not try to replace this.
Should jewellery brands offer COD?
Many do, because buyers expect it. Confirming every COD order before dispatch and offering a payment link reduces the cost of refused parcels.
Sources
- tadlo.ai: Tadlo AI plans and features. Plans, follow gate, A/B testing, carousels and analytics checked 16 October 2026.
- tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.
- Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - AiSensy pricing,
aisensy.com/pricing. India per-message rates checked 16 October 2026. - LinkDM pricing,
linkdm.com/pricing. Checked 16 October 2026. - manychat.com/pricing, checked 16 October 2026,
manychat.com/pricing. - Gallabox pricing,
gallabox.com/pricing. Checked 16 October 2026. - wati.io/pricing, checked 16 October 2026,
wati.io/en/pricing/.