DilKart

Abandoned cart WhatsApp message templates

By DilKart Editorial. Updated 16 October 2026.

Cart reminders are marketing templates, so Meta reviews them and charges the marketing rate. Keep them short, specific and honest. Replace the variables with your tool's own field names before submitting.

Templates 1 to 6 are first reminders; 7 to 10 are follow-ups.

First reminders

Template 1: simple reminder

Hi {{name}}, you left {{product_name}} in your cart at {{store}}. It's still saved for you: {{cart_link}}

Template 2: with reassurance

Hi {{name}}, still thinking about {{product_name}}? Cash on delivery is available and returns are easy within {{return_days}} days. Complete your order: {{cart_link}}

Template 3: help offered

Hi {{name}}, did something stop you checking out? If you have a question about {{product_name}}, just reply here. Your cart: {{cart_link}}

Template 4: delivery angle

Hi {{name}}, order {{product_name}} today and it can reach {{city}} by {{delivery_date}}. Your cart is ready: {{cart_link}}

Template 5: several items

Hi {{name}}, your cart at {{store}} has {{item_count}} items waiting, including {{product_name}}. Pick up where you left off: {{cart_link}}

Template 6: high-value cart

Hi {{name}}, your {{product_name}} is reserved in your cart. If you'd like to see it on video or check sizing, reply here and our team will help. {{cart_link}}

Follow-ups

Template 7: low stock (only if true)

Hi {{name}}, {{product_name}} in {{size}} is running low. Your cart is still here if you'd like it: {{cart_link}}

Template 8: small incentive

Hi {{name}}, here's {{discount}} off {{product_name}} with code {{code}}, valid until {{expiry}}. Complete your order: {{cart_link}}

Template 9: social proof

Hi {{name}}, {{product_name}} is one of our most loved pieces this month. Want to finish your order? {{cart_link}}

Template 10: last note

Hi {{name}}, we'll clear your saved cart soon. If you still want {{product_name}}, it's here: {{cart_link}}. Reply STOP to opt out of reminders.

How to use these templates

  1. Pick one first reminder and, if you want, one follow-up. Do not send them all.
  2. Replace each variable with your tool's field names.
  3. Submit as marketing templates with a button to the cart.
  4. Send the first a few hours after the cart is left; the follow-up about a day later.
  5. Stop as soon as the order is placed.

Getting them approved

Meta reviews every marketing template. Rejections usually come from vague wording, misleading urgency, or variables placed where Meta cannot tell what they will contain. Write the template so it makes sense with sample values filled in, and add those samples when you submit. If a template is rejected, change one thing and resubmit rather than rewriting it entirely, so you learn what caused it.

Rules that keep them honest

Our pick: Tadlo AI

Tadlo AI

Our top pick

Best for: Sending cart reminders

Tadlo AI sends cart reminders from Shopify and WooCommerce events on its Growth plan, with Meta's charges at cost, opt-outs excluded automatically, and a template studio that explains any rejection.

Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.

Strengths

  • No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
  • Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
  • Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
  • Priced on unique people reached, not on every message, so you can follow up without counting sends
  • Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
  • Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours

Limitations

  • Newer than AiSensy, WATI or Interakt, with a shorter track record
  • Commerce automations start on the Growth plan (₹2,499 a month)
  • Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.

Visit Tadlo AI

Frequently asked questions

What should an abandoned cart WhatsApp message say?

The product, a link back to the same cart, a line that removes a doubt, and a way to ask a question.

Are abandoned cart messages marketing templates?

Yes. Meta classes them as marketing, at ₹0.8631 each to Indian numbers from 1 October 2026.

How many cart reminders should I send?

One reminder and at most one follow-up.

Can I add a discount to the first reminder?

You can, but it teaches buyers to leave carts on purpose. Most stores keep any incentive for the follow-up, with a real end date.

Sources