WATI vs AiSensy vs Interakt vs Tadlo AI for D2C brands
These four tools appear on almost every Indian D2C shortlist. They all send WhatsApp messages through Meta's platform; they differ in what they are built for and what they add to Meta's charges.
We compared them on the jobs a D2C brand runs every day, then on the monthly bill.
The four at a glance
| Point | Tadlo AI | Interakt | AiSensy | WATI |
|---|---|---|---|---|
| Built for | D2C stores | Shopify D2C | Broadcasts | Support inbox |
| Markup on Meta | None | About 10.0% to 12.4% on marketing | About 26% | Not published |
| COD to prepaid | Growth plan | Not found in its published plans | Not found in its published plans | Not found in its published plans |
| Shopify | Growth plan | Every WhatsApp plan | Paid plans | Add-on, $4.99 a month |
| WooCommerce | Growth plan | Free app connection | Paid plans | Official integration |
| Instagram to WhatsApp | Yes, paid plans on both | Not found in its WhatsApp plans | Not found in its published plans | Not found in its published plans |
| Campaigns | Broadcasts with cost preview (Growth) | Campaigns | Broadcasts and retargeting | Broadcasts and drip campaigns |
| Free start | Free plan, 10 messages a day | 14-day trial | Forever-free plan | Free trial |
The monthly bill
| Tool | Message bill |
|---|---|
| Tadlo AI | ₹10,931 (Meta's rates) |
| Interakt Growth | ₹12,580 |
| AiSensy | ₹13,800 |
| WATI | Ask for its per-message rates |
Add each tool's plan. Tadlo AI's Growth plan is ₹2,499 and Interakt's Growth ₹2,799 a month; AiSensy's paid plans were ₹1,500 and ₹3,200 per its February 2025 blog; WATI's Growth plan is ₹2,999.
COD and RTO
For Indian D2C brands the most valuable automation is COD confirmation with a switch to prepaid. Tadlo AI includes it on Growth. For the other three, we did not find a dedicated flow in their published plans; you can send confirmations as templates, but the button handling and order updates are yours to arrange.
Shopify depth
Interakt has the longest Shopify track record among Indian brands and includes it on every WhatsApp plan. Tadlo AI includes Shopify from Growth. AiSensy includes it on paid plans, and WATI through a $4.99 a month add-on.
Campaigns
AiSensy's broadcast and retargeting tools are the most established. Tadlo AI shows the cost of each broadcast before you send and excludes opt-outs automatically. Interakt runs campaigns alongside its Shopify flows, and WATI runs drip campaigns as well as broadcasts; we did not find drip campaigns in Tadlo's published plans.
Support
WATI's inbox is the most mature for support teams. All four include a shared inbox; Tadlo AI's starts on its ₹999 Starter plan with 2 seats.
Free starts compared
Each lets you try before paying in a different way. Tadlo AI has a free plan of up to 10 messages a day; AiSensy a forever-free plan without broadcasts; Interakt a 14-day trial; WATI a free trial. For a D2C brand, the most useful test is running real orders through the store connection, which the trials and Tadlo's paid plans allow.
Who should pick which
- Tadlo AI: COD-heavy brands, Instagram-led brands, anyone sending at volume.
- Interakt: Shopify-first brands that value a long track record.
- AiSensy: broadcast-led marketing teams at modest volume.
- WATI: support-led teams that prioritise the inbox.
Our pick: Tadlo AI
Tadlo AI
Our top pick
Best for: Indian D2C brands choosing between the four
No markup on Meta's charges, COD confirmation with prepaid switch, cart recovery and order updates from Shopify and WooCommerce on Growth, and Instagram comments into WhatsApp.
Price: Free forever plan with up to 10 messages a day. Starter ₹999, Growth ₹2,499, Pro ₹5,999 and Scale ₹11,999 a month, priced on unique contacts engaged per month. Meta's message charges are billed by Meta directly to your own account, and Tadlo adds no markup. Prices exclude GST.
Strengths
- No markup on Meta's message charges: Meta bills your own WhatsApp Business Account directly, and Tadlo only charges a flat plan
- Built for D2C: abandoned cart recovery, COD to prepaid nudges and order updates from Shopify and WooCommerce (Growth plan and above)
- Instagram comments to WhatsApp chats, which most WhatsApp-only tools cannot do
- Priced on unique people reached, not on every message, so you can follow up without counting sends
- Number health checks every 15 minutes, gradual ramp-up for new numbers and automatic opt-out handling
- Your WhatsApp Business Account is created inside your own Meta business account, so it stays yours
Limitations
- Newer than AiSensy, WATI or Interakt, with a shorter track record
- Commerce automations start on the Growth plan (₹2,499 a month)
- Tadlo AI is onboarding brands in stages, and you request access on its WhatsApp page.
Frequently asked questions
Which is best for D2C: WATI, AiSensy, Interakt or Tadlo AI?
Tadlo AI is our pick for most D2C brands. Interakt is the strongest of the rest for Shopify, AiSensy for broadcasts, and WATI for support.
Which of these adds no markup?
Tadlo AI. Interakt's rates are about 10.0% to 12.4% above Meta's on marketing below Enterprise, AiSensy's about 26%, and WATI does not publish its markup.
Which has COD confirmation?
Tadlo AI includes COD confirmation with a switch to prepaid on its Growth plan. We did not find a dedicated COD flow in the other three's published plans.
Sources
- tadlo.ai: Tadlo AI WhatsApp automation. Plans, features, Meta rates and onboarding checked 16 October 2026.
- Meta WhatsApp Business Platform pricing,
developers.facebook.com/docs/whatsapp/pricing. Rates effective 1 October 2026; page updated 30 September 2026. - Interakt pricing,
interakt.shop/pricing/. Plans and per-message rates checked 16 October 2026. - AiSensy pricing,
aisensy.com/pricing. India per-message rates checked 16 October 2026. - AiSensy Basic vs Pro (AiSensy blog),
m.aisensy.com/blog/aisensy-basic-vs-pro-plan-which-ones-best-for-you/. Published 17 February 2025. - wati.io/pricing, checked 16 October 2026,
wati.io/en/pricing/.