How to answer "price?" on Instagram automatically
"Price?" might be the most common comment on Indian product reels. Each one is a buyer with intent, and each one unanswered for an hour is likely gone.
Answering them by hand does not scale past a few posts a week. This guide sets up an automatic reply that is fast, accurate and still feels personal.
Cover every way people ask
List the variants from your own comments. Common ones: price, prize, rate, cost, kitna, kitne ka, "how much", "details", "dm", "pp" and an emoji or two. Add them all to one rule. Review the comments weekly and add new ones; buyers are inventive.
What the reply should contain
- The product name and price, in the first line.
- One button to the product page.
- Delivery time and whether COD is available.
- A way to ask more: a WhatsApp button or "reply here".
Should you put the price in the caption?
Some brands hide prices to drive DMs. It can lift comment counts, but it frustrates buyers who just wanted the number. A middle path: show a starting price in the caption, and let the DM send the exact price for each size or variant, with the link.
Public replies
Reply under the comment with a short line such as "Sent you the price". Rotate a few versions; identical replies hundreds of times look automated and can be filtered as spam.
Multiple products in one post
For a reel with several products, send a carousel instead of one link, so the buyer sees every price at once and does not need to ask again for the second item.
Keep prices current
An automatic price reply is only as good as the price in it. When you run a sale or change a price, update the DM on the same day, or link to the product page and let the page show the live price. Old prices in automated replies are one of the quickest ways to lose a buyer's trust.
A note on stories and Lives
Price questions also arrive as story replies and during Lives. Use the same keyword rule for story replies, and on Lives, ask a team member to pin a comment with the price and keyword so the chat does not fill with the same question.
When to hand over to a person
- Bulk or wholesale enquiries.
- Custom sizes or made-to-order requests.
- Questions the automation cannot answer, such as stock in a specific city.
Our pick: Tadlo AI
Tadlo AI
Our top pick
Best for: Brands flooded with price questions
Tadlo AI answers keywords in comments, DMs and story replies with the same rules, sends product carousels of 2 to 10 items, and has unlimited DMs on every plan, so a popular post never runs out of answers.
Price: Free forever plan with no card needed. Paid plans start at ₹249 a month in India or $5 a month elsewhere. Every plan, including Free, has unlimited automations and unlimited DMs (no monthly DM quota and no per-contact charge; sends are paced within Instagram's limits).
Strengths
- Unlimited DMs and automations on every plan, including Free, so a viral reel never raises your bill
- Verified follow gate: checks through Instagram's API whether the commenter really follows you before sending the link
- Comment-to-DM on any comment or chosen keywords, story reply automation and DM keyword flows in a visual flow builder
- Email capture, comment-to-product carousels and a link-in-bio page in the same tool
- Connects with Instagram Business Login on the official API, so no Facebook Page is needed
- AI reel analysis and analytics on paid plans
Limitations
- Facebook comment-to-DM and Messenger keyword replies are still being added
- Newer than ManyChat, so the template library and tutorial community are smaller
- The Free plan covers one Instagram account
- The Free plan adds a "via Tadlo" line to DMs and limits lead export to 100 leads
Frequently asked questions
How do I reply to price comments on Instagram automatically?
Set a comment-to-DM rule for "price" and its variants that sends the product, price and buy link, with a short public reply.
What keywords should I use for price enquiries?
Price, prize, rate, cost, kitna, kitne ka and "how much", plus any others you see in your own comments.
Can I answer price questions in Hinglish?
Yes. Match the keywords in Hinglish, and write the reply in the language your buyers use most; many brands keep the price line in English and the greeting in Hinglish.
What if the product has many sizes at different prices?
Send the price range in the DM with a link to the product page, where the buyer picks the size and sees the exact price, or send a carousel with one card per variant.
How fast should the price reply arrive?
Within seconds. Tadlo says its comment-to-DM replies typically go out within 2 to 5 seconds, while the buyer is still on the post.
Should I show prices in my Instagram captions?
Showing a starting price helps buyers decide to ask. Use the DM for exact prices per size or variant, with a link.
Sources
- tadlo.ai: Tadlo AI plans and features. Plans, follow gate, A/B testing, carousels and analytics checked 16 October 2026.
- Instagram private replies (Meta),
developers.facebook.com/documentation/instagram-platform/private-replies. Updated 30 June 2026.
Comments and DMs
Some buyers comment, others DM you "price" directly, and others reply to a story. Use the same keyword rule across all three so the answer is identical wherever they ask.