How to send a product link when someone comments on Instagram
"Link?" is the most common comment on a product reel, and Instagram does not let you put clickable links in captions. Comment-to-DM solves that: the link arrives privately, seconds after the comment.
This guide walks through the setup, then the choices that decide how many of those links get clicked.
Before you start
- A professional Instagram account (creator or business).
- Message access for connected tools turned on in Instagram's settings.
- A comment-to-DM tool connected to your account.
- The product page URLs you want to send, ideally with tracking parameters.
Set it up in five steps
- Pick the post or reel.
- Choose the trigger: a keyword such as LINK, SHOP or PRICE, plus the variants your buyers type.
- Write the DM: product name, price, one line on delivery.
- Attach the product link, or a carousel for posts with several products.
- Add a short public reply and switch it on; test from a second account.
One product or a carousel?
| Post shows | Send | Why |
|---|---|---|
| One product | One product card | No choice to make; straight to the page |
| A look or a room | Carousel of every item | Buyers do not have to ask again |
| A collection | Carousel of top sellers, or a collection link | Keep it to the best few |
Keywords that work
Short, obvious and spoken in the video: LINK, SHOP, PRICE. Add variants: "link pls", "price?", "prize", "rate", "kitna". If your audience comments in Hindi or Hinglish, include those spellings; a missed keyword is a missed buyer.
The DM that gets clicked
- First line: the product and price.
- One button, labelled with what happens: "View product" or "Buy now".
- A line on delivery or COD, the next question every buyer has.
- No long greeting before the link.
Several rules on one post
A single reel can carry more than one keyword. LINK can send the product, SIZE the size chart, and CODE a discount. Each rule sends its own DM, so the buyer gets exactly what they asked for. Keep it to three keywords per post at most, or people will not remember which to type.
Public replies
Reply publicly with a short, varied line such as "Sent!" or "Check your DMs". It shows other viewers the offer is real and nudges them to comment too. Rotate a few versions rather than posting the same one hundreds of times.
Keep old posts working
Product reels keep getting comments for weeks. Leave the rule on, and when a product sells out, change the DM to offer a restock alert or a similar product rather than a dead link.
Measure it
Watch DMs sent and link clicks per post, then orders using tracking parameters on your product links. Posts with many comments but few clicks usually need a better first line or a clearer button.
Our pick: Tadlo AI
Tadlo AI
Our top pick
Best for: Stores sending product links from comments
Tadlo AI triggers on any comment or chosen keywords, runs several rules per post, and sends a carousel of 2 to 10 products in one DM, on every plan including Free, with unlimited DMs.
Price: Free forever plan with no card needed. Paid plans start at ₹249 a month in India or $5 a month elsewhere. Every plan, including Free, has unlimited automations and unlimited DMs (no monthly DM quota and no per-contact charge; sends are paced within Instagram's limits).
Strengths
- Unlimited DMs and automations on every plan, including Free, so a viral reel never raises your bill
- Verified follow gate: checks through Instagram's API whether the commenter really follows you before sending the link
- Comment-to-DM on any comment or chosen keywords, story reply automation and DM keyword flows in a visual flow builder
- Email capture, comment-to-product carousels and a link-in-bio page in the same tool
- Connects with Instagram Business Login on the official API, so no Facebook Page is needed
- AI reel analysis and analytics on paid plans
Limitations
- Facebook comment-to-DM and Messenger keyword replies are still being added
- Newer than ManyChat, so the template library and tutorial community are smaller
- The Free plan covers one Instagram account
- The Free plan adds a "via Tadlo" line to DMs and limits lead export to 100 leads
Frequently asked questions
How do I automatically send a link when someone comments on Instagram?
Use a comment-to-DM tool: set a keyword on the post and write a DM with the link. The link arrives in the commenter's DMs within seconds.
Can I send several products in one Instagram DM?
Yes, as a carousel. Tadlo AI sends 2 to 10 product cards in one DM, on every plan.
Can the DM link to a Shopify or WooCommerce product page?
Yes. Any product page URL works. Add tracking parameters so your store's analytics can attribute orders to the post.
Do I need a business account to send links from comments?
You need a professional Instagram account, either creator or business, with message access for connected tools turned on.
Why are my product links not being clicked?
Usually the first line of the DM does not show the product and price, or the button is unclear. Lead with the product and use one clear button.
Sources
- tadlo.ai: Tadlo AI plans and features. Plans, follow gate, A/B testing, carousels and analytics checked 16 October 2026.
- Instagram private replies (Meta),
developers.facebook.com/documentation/instagram-platform/private-replies. Updated 30 June 2026. - Instagram API with Instagram Login (Meta),
developers.facebook.com/documentation/instagram-platform/instagram-api-with-instagram-login.